Is Bare the new Beat?
Image Courtesy: Pinterest
The ideal minimalistic lifestyle has become a desired fad in modern culture over the last two decades, stretching from dieting, home-sense, and even to fashion. Skin products have become a cornerstone of the minimalism lifestyle, as countless individuals increasingly idealize the pursuit of a flawless, curated skincare routine. On the other hand, the makeup industry has notoriously managed to adjust to this ‘less is more approach, and the air-filtered, mattified, and sculpted face that has been coveted for years.
Skinimalism, the newest beauty trend, debuted in the media through videos of makeup routines that push for the use of skin tints over full-coverage foundations, stains, and cream-based products, ultimately replacing powders. This minimalist approach contrasts with previous beauty movements that promoted full coverage, and it is now driving changes in product formulation. As the trend continues to flourish, consumers’ expectations are shifting toward dual-purpose products that not only provide coverage but also contain ingredients that nourish and benefit the skin. Tints with coverage that double as SPF, and products that moisturize and benefit your skin barrier are the newest consumer demand. Natural-looking skin and the slight perfecting of blemishes have replaced the once-known 30-step makeup routine.
Image Courtesy: Saiehello
Some brands are capitalizing on Skinamalism, establishing their brand identity to align with the newest trends immediately. Brands such as Rhode Beauty, SAIE, Refy, and Merit have taken over most people’s For You Pages, through both influencers ‘get-ready-with-me’, and by becoming a beacon brand pioneering the movement. SAIE beauty, specifically, has established itself as “clean” and “vegan” with their viral Dew Liquid Cream Blushes and Slip Tint Tinted Moisturizer with zinc infusions. Brands Merit and Rhode Beauty have rethought the traditional functionality of blushes, manufacturing cream-based products that blend with neutral bases, illuminating pre-existing features instead of overpowering with pigment. Merit specifically created the Flush Balm Cheek Color, also generating a line of specific neutral shades for consumers to choose from.
Image Courtesy: Meritbeauty
Skinimalism includes all of the key aspects of traditional makeup routines. The movement does not replace the idea of using a full range of products in your routine, but instead replaces stark pigment for a light tint and utilizes clear, gel-based products that perfect imperfections without full coverage. This trend capitalized on the correlation of beauty and makeup, and has revolutionized modern campaigns by pushing consumers to embrace natural, unique features, instead of conforming to historic beauty standards. Not only is the push for celebrating unique features and embracing realistic beauty the backbone of the trend, but the desire for clean and simple products is as well. Labels that are easily consumable, leaving behind chemicals with unpronounceable names and numbers attached. Minimalism has branched into the world of makeup and product generation. It is rewiring the idea of beauty through the social media endorsements of beloved, simplistic products that work with society's natural features and limit the coverage of imperfections within the beauty community.
Strike Out,
Writer: Ava Binkowski
Editor: Isabelle Kim
Graphic Designer:
Tallahassee