VS PINK: A Girlhood Staple
As underrated brands get their time in the limelight, it’s important to remember which ones have seen us through the worst and best of times.
Victoria's Secret’s sub-brand, PINK, produces the clothes every girl needs.
PINK has gotten girls through many different events, whether it’s athletic gear, lounge sets, pajamas, or going-out tops
While Victoria's Secret got its start in the 70s, PINK began its retail journey in 2002– a time when the bright colors of Y2K and low-rise pants were in full swing.
People went crazy for it. The brand targeted teenagers and college-aged women, but it became much more versatile.
The different styles and patterns of the clothing allows for it to fit many people’s weekly outfit rotation.
PINK has recently brought back their notorious Y2K elements in their stores, such as low rise foldover leggings and off the shoulder oversized tees– once a staple, now a sentiment and statement.
The nostalgic products didn’t seem to regress the brand, however, the spin back gave it the push forward to align product with consumer preference.
PINK keeps evolving instead of being left behind, blending modern and nostalgic pieces, alongside their recent partnerships, which would be nothing without its marketing team. The collaborations that PINK has been doing recently sets the brand up for success.
In 2024, PINK began its collaboration with Frankie’s Bikinis, a high-end swimsuit company that many celebrities have been spotted styling in recent years. Celebrities such as Gigi and Bella Hadid, Sydney Sweeney, Pamela Anderson, and Sofia Richie Grainge gave the brand a higher status and value.
The partnership with PINK wasn’t just about swimsuits; there were dresses, cardigans, and summery sets.
PINK was able to drive women in their 20s back to their stores to pick up their Frankie’s piece due to their widely accepted brand recognition. Women who may have forgotten about the brand in recent years had the chance to reconnect with it, and who they are, once again.
Most recently, PINK has rolled out a collaboration with Love Shack Fancy, a brand known for femininity, lace, and bows.
This partnership was mostly focused on loungewear, turning it from regular everyday sweats to pink and grey feminine clothing. There’s pink bows showcased, along with some bedazzled crewnecks, and pink tie-dye.
Also featured in the collab were strapless pink mini dresses, covered in lace, and perfectly sized duffel bags for a weekend getaway.
Frankie’s Bikinis and Love Shack Fancy are both high end companies with their average product ranging from $100 to $450. However, in their partnerships with PINK the products were priced lower to target PINK’s customers allowing them to comfortably purchase and enjoy. Instead of cheapening the brand, it made people run to their nearest store to see the collections.
What PINK has created with these collaborations is opportunity. By collabing with brands that have similar target audiences and large followings, PINK stays relevant to newcomers that didn’t initially grow up with the brand like many kids did in the 2000s-2010s.
Many customers are anticipating what kinds of collaborations PINK will do next, and after the Victoria Secret Fashion Show earlier this month, their possibilities are endless. Celebrities such as Lila Moss, Iris Law, Barbie Ferreira, and Quenlin Blackwell strutted the runway in their PINK ensembles, showing customers what's next in store.
Strike out,
Sol Moyano
Boca Raton
Sol Moyano is a content writer for Strike Magazine Boca. When she’s not busy writing, she’s ignoring all of her responsibilities in favor of reading fiction novels. She updates her Goodreads and Letterboxd way more often than her LinkedIn. You can reach her at solmoyano05@hotmail.com or her instagram: @solmoyanooo.
